It is that time of year, isn’t it? The sun is shining (kind of), the evenings are long and the temptation to have a drink or two is as great as it will ever be. Perhaps your particular tipple is an ice-cold glass of rose, or maybe a jug or two of Pimms. But according to an American company, beer has remarkable hidden powers that can be beneficial to your beauty regime, although be warned, it doesn’t involve drinking it.
Bröö has launched a controversial new line of shampoo which contains beer that claims to leave your hair voluptuous, smooth and shiny. And all without any trace of an unwanted odour.
But can alcohol really have any benefits in your beauty regime?
Not good news, I am afraid. Scientists will tell you alcohol harms your skin’s protective abilities, can make your skin oily and even red. Worst of all it will eventually age you. Not great I know, but there is no need to pay too much attention. The key is, like everything, to enjoy everything in moderation. Most of the time, anyway.
Putting it on your face and body
Better news, this actually does have some benefits. Products such as a Margarita Body Scrub and a Red Wine Face Mask can actually have long-term benefits. See, not all bad news. If your body needs reinvigorating or you want to preserve that tan for just a little bit longer than scrub your skin with salt, to exfoliate, tequila, to cleanse, and lime juice, to loosen dead skin cells.
Rub it in your hair
This brings us back to the start, and perhaps it is in this area that there is the most evidence that booze can be beneficial, beyond the obvious effects that take place when it passes between your lips. We have mentioned beer, but there is no need to stop there. Many experts recommend Vodka Hair Toner. Try adding one shot of vodka in your choice of shampoo to help give dull, lifeless hair a new lease of life and give your hair and scalp a deep clean. Some people even believe vodka can help promote hair growth.
One other trick, a decadent one at that, is to use champagne to make your hair shine in a way that only champagne can. So, mix half a coffee mug of champagne and half a mug of water together and add it to your hair after you have shampooed. Your hair should come away with a new sheen to it.