Privacy policy


The 118 118 Beauty website (“our site”) is operated by kgb Text UK Limited trading as 118118 Beauty. We are part of the kgb group of companies, which includes 118 118, 118 118 Money and kgbdeals.

We comply with data protection legislation such as the Data Protection Act 1998. This regulates the processing of personal data relating to you and grants you various rights in respect of your personal data.

The aim of this Privacy Policy is to tell you how We will use any personal data you provide through our site. Please read it carefully before you proceed.


The security of your personal information is our priority. We protect this information by maintaining physical, electronic, and procedural safeguards that meet applicable law. For example, we protect your information using secure socket layer (SSL) encryption technology and by limiting employee access on a need-to-know basis. We store information in encrypted form on computers and control access via secure web pages. We employ firewalls and other security technologies to protect our servers from external attack. When we use other companies to provide services for us, we require them to protect the confidentiality of the personal information they receive.

Our security systems meet or exceed industry standards and we are constantly monitoring internet developments to ensure our systems evolve as required, however, sadly, no method of transmission over the internet, or method of electronic storage is 100% secure. You must keep your password and other website registration information you hold secret. You should also control access to your SMS/email communications at all times.


You do not have to give us any personal data in order to use most of our site.

However, if you wish to create an account and make a purchase then we will need to collect certain information from you including: name, phone number, credit/debit card details, billing address, delivery address (if different to billing address) and email address.

You must be 18 years old or over to create an account.

In addition, we may collect information about your computer including, where available, your IP address, operating system and browser type – for system administration, fraud prevention and product improvement purposes.

We may also record and/or monitor calls for quality checks and staff training. These recordings may also be used to help us combat fraud.


The information we collect allows us to:

  • Verify your identity when you access our site and use your 118 118 Beauty Pass;
  • Create your account;
  • Communicate with you (including via email or SMS);
  • Investigate any complaints about the use of our site; and
  • Tell you about other 118 118 services or products.

We may also use the information to:

  • administer and manage our business including meeting legal, regulatory and compliance requirements and operating rules;
  • monitor and analyse the use of any account to prevent, investigate and/or report fraud, misrepresentation, or crime;
  • gather management information to form statistical and trend analysis; and
  • share with any person to whom we sell or transfer (or enter into negotiations to sell or transfer) our business or any of our rights or obligations under any agreement we may have with you. If the transfer or sale goes ahead, the transferee or purchaser may use your personal information in the same way as us.

Our site is hosted on Amazon Web Services and utilises Recurly for secure and encrypted subscription plan management and, Shopify Inc who provide us with the online e-commerce platform. Your data is stored through Shopify Inc’s and/or Recurly’s data storage databases and the general Shopify Inc and/or Recurly application. They each store your data on a secure server behind a firewall.

We may disclose your personal information to other companies within the kgb group of companies and to our or their service providers and agents for the above purposes. This will be done confidentially and only to the extent permitted by law. Such service providers and agents may include third parties who carry out analysis, hosting, maintenance, call centre operation, or provide other services in relation to our site.

Your personal information may be transferred to the recipients identified above in countries outside the European Economic Area (even those which have limited or no data protection laws provided that we remain responsible for making sure that your personal information is given adequate protection and held securely). For example, we use our call centre in the Philippines to answer customer service calls.

In addition, we may ask you to provide physical forms of identification and/or we may telephone to confirm your identity. You have a legal right to these details.


From time to time, we may wish to contact you by email, SMS, post or phone with information about other products or services which may be of interest to you. These communications may be

- from us or other members of the kgb group of companies, or

- from other organisations whose products or services we think may be of interest to you.

If you no longer wish to receive such emails or share your details in this way, please contact us at or 118 118 Beauty, Fusion Point, Dumballs Road, Cardiff, CF10 5BF.


When you browse our site, we use cookies to collect information and store your online preferences.

Cookies are small pieces of information sent by a web server to a web browser, which allows the server to uniquely identify the browser on each page.

We use the following categories of cookies on our site:

Category 1: Strictly Necessary Cookies

These cookies are essential in order to enable you to move around our site and use its features such as accessing secure areas of the website. Without these cookies, services you have asked for such as remembering your login details cannot be provided.

Category 2: Performance Cookies

These cookies collect anonymous information on how people use our site. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

Category 3: Functionality Cookies

These cookies remember choices you make such as remembering your preference to view either our full or mobile websites when visiting our site from a mobile device. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant.

We also use cookies to identify if you fail to complete your application so we can contact you to find out why this happened.

Category 4: Targeting cookies or advertising cookies

These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. The cookies are usually placed by third party advertising networks. They remember the websites you visit and that information is shared with other parties such as advertisers.

Category 5: Social Media Cookies

These cookies allow you to share what you have been doing on our site on social media such as Facebook and Twitter. These cookies are not within our control. Please refer to their respective privacy policies for how their cookies work.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

Information on deleting or controlling cookies is also available at Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

To find out more about cookies please visit: or see which contains further information about behavioural advertising and online privacy.


Our site contains links to other web sites over which we have no control. We are not responsible for privacy policies or practices of other websites to which you choose to link from our site. We encourage you to review the privacy policies of those other web sites so you can understand how they collect, use and share your information.


You are entitled to see the information held about you. If you wish to do this, please contact The Data Protection Officer on 02920548000, or 118 118 Beauty, Fusion Point, Dumballs Road, Cardiff, CF10 5BF.

We may require you to verify your identity and to pay an administration fee (which is currently £10) to provide a copy of the information we hold. Please note that in certain circumstances we may withhold access to your information where we have the right to do so under current data protection legislation.


You may review, correct, update or change your personal information at any time by contacting customer support.

If you opted to receive newsletters, commercial emails or other communications from us or selected third parties at the time you registered on our site but subsequently change your mind, you may opt-out by contacting Customer Service.


If our Privacy Policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.


If you have any questions about the Privacy Policy or your personal information, please contact Customer Service on or at 118 118 Beauty, Fusion Point, Dumballs Road, Cardiff, CF10 5BF.